CivilityUnleashed - Transform Your Workplace Culture
📚 New Release — Now Available

Stop Losing $2 Billion Daily to Workplace Incivility

Discover the proven AIMS™ Framework that transforms toxic workplaces into high-performance cultures — without expensive consultants or programs that don't stick.

$12.8K
Cost per toxic employee
34%
Average turnover reduced
60
Day transformation
CivilityUnleashed Book Cover
$29
$25
The Hidden Crisis

Why Traditional Solutions Fail (And What Actually Works)

HR training gets forgotten. Motivational posters get ignored. Expensive consultants leave you with dusty reports. Here's the real problem...

$2B

Lost Every Single Day

American businesses hemorrhage money daily to toxic behavior that leadership doesn't even see happening.

78%

Employees Witness Incivility

The eye-rolls, credit-stealing, gossip, and subtle disrespect that everyone notices but nobody addresses.

6 Mo.

Most Initiatives Fail

Culture programs collapse within months because they treat symptoms, not systems.

The Solution

The AIMSâ„¢ Framework: Culture Transformation That Actually Sticks

After 20 years studying what actually changes organizational behavior, I discovered that lasting transformation requires four critical elements working together.

A

Assess

Create crystal-clear visibility into uncivil behaviors and their true costs. People can't fix what they don't recognize.

I

Implement

Turn the truth into a visible standard and practices that people actually experience.

M

Mobilize Leadership

Elevate leaders to be responsible for modeling, enforcing, and protecting civility (not HR Alone).

S

Spark

Keeps civility visible and alive every single day, so it becomes normal and self-sustaining.

What's Inside

287 Pages of Actionable Strategies

Everything you need to transform your workplace culture — organized into a clear, implementable system.

01

The Hidden Crisis

Understand the true scope of incivility costs and why traditional approaches fail.

02

AIMSâ„¢ Foundation

Master the four-pillar framework that drives lasting behavioral change.

03

Awareness Architecture

Build systems that make problems visible before they escalate into crises.

04

Integration Strategies

Embed civility into hiring, onboarding, meetings, and performance management.

05

Metrics That Matter

The 7 metrics that predict culture health and how to track them effectively.

06

Sustainability Systems

Create self-reinforcing mechanisms that maintain momentum indefinitely.

07

90-Day Launch Plan

Step-by-step implementation guide for immediate, measurable action.

08

Troubleshooting Guide

Solutions for resistance, setbacks, and your unique organizational challenges.

Proven Results

Real Organizations. Real Transformations.

See what's possible when you implement a system that actually works.

Manufacturing • 1450 Employees
Industrial Corp
65% ↓
Turnover dropped from 34% to 12% within 8 months.
450 EMPLOYEES
FIRE DISTRICT
75%
Reduction in grievances filed
MUNICIPALITY 150 Employees
Growth Stage Company
4.6 ★
Glassdoor rating jumped from 3 to 4.6 stars. Recruiting costs dropped 40%.
★★★★★

What Readers Are Saying

Practical insights for leaders, HR professionals, and anyone committed to workplace harmony.

"This book is a powerhouse for anyone serious about creating a healthier, more respectful workplace… The frameworks are clear, practical, and actually doable… A game-changing resource."

KL

Kendra Lee

Verified Purchase

"Definitely a must have for anyone that owns a business. It provides steps to rid the workplace of hostility and promote harmony… putting an amazing spin on existing theories."

TJ

Tashika Johnson

Verified Purchase

"This book gives HR leaders a roadmap to measure culture change… identifying toxic behaviors at work to actually create a workplace where people feel appreciated and heard."

FS

Fitz-Ann Samuels

Verified Purchase

"A vital and persuasive message. This is an essential guide for navigating fraught personal or professional landscapes. It reframes civility as a superpower for the 21st century."

AL

Althea Lawrence

Verified Purchase

"The AIMS framework explained in this book seems like one that can be successful. As someone looking to enter the world of HR, this book was a really good start."

C

Chantae

Aspiring HR Leader

"I loved how the author approaches civility with a fresh energizing perspective… The concepts are practical and the stories bring everything to life. A must-read!"

P

Petrona

Verified Purchase
CivilityUnleashed Book

Get Your Copy of CivilityUnleashed

The complete guide to transforming your workplace culture with the proven AIMSâ„¢ Framework

📚 What You'll Get:

287 pages of actionable strategies
The complete AIMSâ„¢ Framework
Real case studies & implementation guides
Shipped to your door in 3-5 business days
Regular Price: $29
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Got Questions?

Frequently Asked Questions

Everything you need to know about Civility Unleashed® and the AIMS™ Framework.

Is this just another "be nicer at work" program?

No. Civility Unleashed® is a practical, system-based approach that helps HR move from reacting to incidents to preventing them. This is about clear expectations, accountability, and leadership reinforcement, not personality policing or forced positivity.

We already have policies—why do we need this?

Policies tell people what not to do. Civility Unleashed helps leaders understand what to do instead, how to intervene early, and how to reinforce expectations consistently so HR isn't called in after the damage is done.

How is this different from harassment or respect training we already do?

Most training is event-based. Civility Unleashed is infrastructure-based. It fills the gap between policy and behavior by addressing the everyday actions that erode trust before they escalate into complaints, investigations, or turnover.

Is this realistic for a small or understaffed HR team?

Yes, especially for teams of one or two. The framework is designed to reduce HR workload, not add to it. You get tools, language, and leader accountability structures that stop issues from bouncing back to HR over and over again.

Will this work if leadership isn't fully bought in yet?

Civility Unleashed is built to mobilize leadership, using clear expectations, data, and real-world scenarios, so buy-in grows into their role as part of the solution.

What exactly is the AIMSâ„¢ framework?

AIMSâ„¢ stands for Assess, Implement, Mobilize Leadership, and Spark. It's a repeatable roadmap HR can use to evaluate culture, establish expectations, engage leaders, and reinforce behavior without reinventing the wheel every time something goes wrong.

Who is Civility Unleashed best suited for?

HR leaders who:
  • Are tired of carrying culture alone
  • Want consistency without micromanagement
  • Need leadership accountability, not just attendance
  • Care about people and risk
  • Want systems that work in the real world

Is this right for my organization?

Yes, Civility Unleashed was built for organizations ready to stop reacting and start leading culture with intention.

What's the next step?

Start where it's safest:
  • Read Civility Unleashed
  • Attend a workshop or association session
  • Explore a Train-the-Trainer or leadership rollout
You don't have to fix everything at once. You just need the right system to start.